First part of a three part series understanding why it is important for your long term business health to establish who is sleeping in your beds.
The Chalke Valley History Festival is targeted at thousands of high end customers and the stallholders have got it bang on. Silk bowties, Havana cigars, Savon de Marseille signage promoting clay based soap - with lots of Toby’s and Hermione’s lapping it up.
A visit to a gravel pit where water pooling has made it one of the top venues for diving enthusiasts. A pop kitchen holding cooking classes. were revealed to a Somerset hotelier when she used Red Cards (see below) to survey why guests booked. Changing her web site prior to these seasonal events showed her a way to magnetise bookers.
Cinema forthcoming showcasing works for accommodation providers too. A regular change of features, taking them down when no longer relevant, means that your web site isn’t stagnant and generates lots of return visits to look.
Someone in your bed. Happy accident or planned?
Giving your web site a regular prod and poke to announce a new offer or a new facet targeting niche visitors is the equivalent to having your own money printing machine.
The rub off being that direct bookings increase. A potential guest will use a site like Booking.com and at least once, if not twice visit your web site before returning to the online travel agent to make the reservation. The trick is to arrest their route back to an OTA with content on your website that motivates lookers to become bookers .... AND make that booking on your site not the OTA's.
Click The Tool Shop on the Innfill address bar or the blue button below for a special introductory Red Card offer for our readers.
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