About us

Two people with one mission.

The big hotel companies with their marketing departments, financial analysists  and tech systems have had it their way for long enough.

Enter Peter, a techie with experience of simplifying systems and Jo, a hotelier with direct involvement in frontline action, both  recognising how badly the small independent accommodation supplier is supported, both seeing a gap that needed plugging.

Everything the big guys can do has been scaled down, the superfluous jettisoned, and what’s really useful distilled for the little guys to use.

Both Peter and Jo have spent many hours creating custom versions of small scale hotel systems, new ways of marketing and research for small independent operators to use. Innfill is the product of that investment in time.

While the big players may dress it up as rocket science, we see our work as a straightforward formula that gets results.