• A good habit leading to more income.
• React 24 hours before the day of arrival.
When did hoteliers stop swapping rooms for profit? It used to be the done thing that 24 hours before the day of arrival a calculation was made to ascertain which rooms were going to be left on the shelf unsold. A moment of truth faced realistically and resolved in a mouse click.
This approach is called Bumping or in hotel jargon "strategic upgrading" . The idea is to upgrade guests who booked cheaper rooms to higher-category rooms, freeing up the lower-category inventory for Online Travel Agencies (OTAs) where demand is higher than direct bookings. When an upgrade occurs, make the cheaper room available instantly on OTAs. Here’s why and how it works:
"Give loyal guests a reason to love you while keeping cheaper rooms open for last-minute gold. Happy guests, better reviews, and a smarter way to boost your bottom line’’.
How to Implement This Effectively?
Reward direct bookers for upgrades. But, and this is important do it 24 hours ahead leaving time to sell the cheaper room. If by the time the guest arrives the rooms you intended to sell haven’t shifted then keep schtum.
