- If you advertise on Booking.com and not others, you really need to read this.
• Expand your reach to Bookers who use Expedia’s subsidiary companies.
• Small operators have a great opportunity to increase prices.
Overall, Booking.com tends to have a broader customer reach globally, particularly in Europe, Asia, and other international markets. But Expedia provides hoteliers with great exposure too, not only on its own site but also through affiliates like Hotels.com, Travelocity, and Orbitz boosting your hotel’s visibility and booking potential.
The advantages of partnering with Expedia are clear: increased visibility, wide customer reach, and reduced marketing costs thanks to the platform’s ads and promotions. However, there are trade-offs. The commission fees (typically 15-20%) can significantly impact profits, and price parity policies limit control over pricing. Hoteliers also face challenges like overbooking, hidden fees, and poor customer service, as well as issues with listing control and misleading reviews.
But here is the winning stroke. You can push your prices up using Booking.com and Expedia combined much more than dealing individually with either.
Additionally, Expedia’s payment options, including the ability to make smaller payments through Affirm, may appeal to guests. The new One Key Rewards program also offers guests OneKeyCash on bookings, which could further drive demand