- Turn January into a Peak Season
- Simple Perks to Make Your Guests Feel Cosy
- Creative Marketing Tips to Boost Winter Bookings
As the chill of winter settles in, many small hotels face slower booking periods. However, by offering a Winter Escape Package, you can turn the frosty January month into one of your most profitable. Here’s how to create cosy bundles that attract guests and boost your winter revenue.
Price point
Suggested eye capturing rates:
£99 one night
£139 two night
Include discounts for food and drink e.g. £20 off two people sharing (£10pp) a double room to be spent in our restaurant food and drink when taking a meal for 2.
Thoughtful Touches
Guests crave comfort and warmth during winter. Simple perks can make all the difference. Offer luxurious fleece top blankets in rooms or gourmet marshmallows to accompany hot cocoa. Curate a list of local winter attractions—like scenic walks—that guests can enjoy. If your hotel has a restaurant, consider seasonal dishes or offer a dining discount to enhance the experience. January seasonal dishes download
Package Creativity
To make your cosy package irresistible, market it effectively through email campaigns, social media posts, and your website. Use inviting visuals that evoke warmth—think hot cocoa by the fireplace, fleece blankets, and a roaring fire. Pair these images with copy that emphasizes relaxation and comfort, highlighting the rejuvenating experience of a winter getaway
A Visual Story
Complement your package with photos showcasing the cosy atmosphere.
Capture moments like:
* Hot cocoa by a crackling fire
* A plush fleece blanket on a cosy bed
* A roaring fire warming your lounge room
These images will help guests visualise the comfort they’ll experience, increasing bookings. Please feel free to download our pictures of these.
By offering a well-crafted winter package, you can increase occupancy, boost revenue, and build long-lasting loyalty. With a bit of creativity and strategic marketing, your winter packages can make the cold months your busiest—and most profitable—of the year
✨ Boost Winter Bookings with Cosy Packages! ✨
❄️ Turn January into a Peak Season
The winter months don’t have to be slow! With the right strategy, you can transform January into one of your most profitable periods.
☕ Simple Perks to Make Your Guests Feel Cosy
Offer your guests the warmth and comfort they crave this season with simple yet thoughtful touches like:
🛏️ Luxurious fleece blankets
🍫 Gourmet marshmallows with hot cocoa
🔥 A roaring fire and scenic winter walks
🍽️ Seasonal Dining & Discounts
Delight your guests with seasonal dishes and exclusive dining discounts! 🥂 Example: £20 off meals for two in our restaurant when booking a stay.
💸 Creative Pricing to Attract Guests
Offer irresistible rates that are hard to pass up!
🛏️ One-night stay: £99
🏡 Two-night stay: £139
📸 Create a Cosy Visual Story
Share images that transport guests into a winter wonderland. Think:
✨ Hot cocoa by a crackling fire
✨ Plush blankets and soft lighting
✨ Warm, inviting lounges
These visuals will spark excitement and inspire bookings!
💬 Marketing Tip
Promote your Winter Escape Package through email, social media, and your website. Use imagery that evokes comfort, relaxation, and rejuvenation—perfect for a winter getaway.
With the right touches, your hotel can become the perfect winter retreat. Boost your occupancy, increase revenue, and create loyal guests—all while turning the colder months into your busiest season yet! 🌟
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