Turn Local Attractions into Bookings
Here’s How to Stand Out and Get More Guests Booking Direct
Let’s be honest—running a hotel or guesthouse today is tough. With so many choices online, great rooms and good prices just aren’t enough anymore. Guests want more than a bed. They want a story, a memory, something to write home about. That’s where your local attractions come in.
Whether you’re near a castle, coastline, food market, or music festival—you’re sitting on a goldmine. But here’s the thing: if you only mention these in a “Things to Do” tab or bury them in small print, you’re missing a big trick.
Instead, make local experiences part of your offer. Talk about them on your homepage, in your emails, on social media. Show how staying with you puts guests in the perfect spot to explore. Be the friendly expert who knows the best places to eat, hidden spots to visit, and when to catch that weekend market.
Start small. Ask guests what brought them to town. Where are they going today? Use those answers to build a few simple packages—maybe an early check-in before a local event, or a weekend itinerary with your favorite coffee shop and walking trail.
And most importantly—tell the story. Share photos, write short blogs, highlight unique things guests can only do if they stay with you.
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Should You Theme Some Bedrooms?
In today’s experience-driven travel market, small hotel owners are always looking for ways to stand out. One growing trend is theming bedrooms. But does it actually work?
A Memorable Stay That Sells
Themed rooms—whether inspired by local history, literature, pop culture or fantasy—can transform a night’s stay into a memorable story. According to a 2023 report by Booking.com, 70% of millennials and Gen Z travellers (aged 18 to 44) prefer unique accommodations over traditional hotels. Airbnb has capitalised on this by promoting distinct, characterful listings—something small hotels can emulate on their own terms.
Social Media: Free Marketing
Themed rooms naturally perform well on platforms like Instagram and TikTok. A 2022 Expedia Group study found 39% of travellers had chosen a hotel based on how photogenic it looked online. Hotels with standout design often benefit from guest-generated photos, helping attract new bookings without extra marketing spend.
Higher Rates, More Bookings
It’s not just visibility—themed rooms can boost profits. A report from the Independent Hotel Show found some themed boutique hotels charge 15–25% higher nightly rates without reducing occupancy. One London B&B saw a 30% increase in bookings after converting two of six rooms into themed suites, with improved reviews to match.
Smart Implementation Is Key
Theming works best when tastefully done. Start small, invest in good design, and leave some rooms unthemed for guests who prefer classic comfort.
Conclusion: When thoughtfully executed, themed rooms offer a real opportunity to attract attention, justify higher rates, and enhance guest experience.
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